Establishing KFC as the go-to Brand Partner for Fast Casual Dining landlords
KFC | B2B Positioning & Restaurant Requirements Campaign
think
The KFC development team approached us seeking support in establishing KFC as the go-to fast casual dining brand partner for institutional landlords, supporting the growth of its restaurant estate across the UK & Ireland.
One of the campaign objectives was to articulate the real experience of dealing with KFC, a highly professional organisation that is part of the world’s largest restaurant business. Tell devised the ‘Call in the Colonel’ creative strategy to form the foundation of the campaign.
Our goal was to articulate the experience of dealing with KFC as a partner brand
create
We used the current brand identity and tone of voice to create bold and powerful designs complemented by punchy messages.
We harnessed the most recogniseable face of the KFC brand
Many property requirements campaigns don’t leverage a brand’s identity. Our approach was to fully embrace the strength of the KFC brand and specifically its iconic founder Colonel Sanders.
tell
We articulated the restaurant story through multiple channels with landlord-focused messages.
The campaign deliverables included a development brochure that articulates the brand’s story and heritage as well as highlighting their design and build process. It also included photography of their best-in-class restaurant assets.
We created a Linkedin campaign targeted at landlords and retail property professionals to identify new sites for KFC restaurants, takeaways and drive thru’s. To get the best bang for the client’s buck we recommended organic posts to leverage the development team’s own networks and promoted posts to capture a wider audience.
As a result of this successful campaign, we were appointed to work with the YUM! partner brand Pizza Hut.
Want to discuss your B2B marketing requirements?
Establishing KFC as the go-to Brand Partner for Fast Casual Dining landlords
KFC | B2B Positioning & Restaurant Requirements Campaign
think
The KFC development team approached us seeking support in establishing KFC as the go-to fast casual dining brand partner for institutional landlords, supporting the growth of its restaurant estate across the UK & Ireland.
One of the campaign objectives was to articulate the real experience of dealing with KFC, a highly professional organisation that is part of the world’s largest restaurant business. Tell devised the ‘Call in the Colonel’ creative strategy to form the foundation of the campaign.
Our goal was to articulate the experience of dealing with KFC as a partner brand
create
We used the current brand identity and tone of voice to create bold and powerful designs complemented by punchy messages.
We harnessed the most recogniseable face of the KFC brand
Many property requirements campaigns don’t leverage a brand’s identity. Our approach was to fully embrace the strength of the KFC brand and specifically its iconic founder Colonel Sanders.
tell
We articulated the restaurant story through multiple channels with landlord-focused messages.
The campaign deliverables included a development brochure that articulates the brand’s story and heritage as well as highlighting their design and build process. It also included photography of their best-in-class restaurant assets.
We created a Linkedin campaign targeted at landlords and retail property professionals to identify new sites for KFC restaurants, takeaways and drive thru’s. To get the best bang for the client’s buck we recommended organic posts to leverage the development team’s own networks and promoted posts to capture a wider audience.
As a result of this successful campaign, we were appointed to work with the YUM! partner brand Pizza Hut.
Want to discuss your B2B marketing requirements?
Establishing KFC as the go-to brand Partner for Fast Casual Dining landlords
KFC | B2B Positioning & Restaurant Requirements
think
The KFC development team approached tell seeking support in establishing KFC as the go-to Fast Casual Dining brand partner for institutional landlords, supporting the growth of its restaurant estate across the UK & Ireland.
One of the campaign objectives was to articulate the real experience of dealing with KFC, a highly professional organisation that is part of the world’s largest restaurant business. Tell devised the ‘Call in the Colonel’ creative strategy to form the foundation of the campaign.
create
We used the current brand identity and tone of voice to create bold and powerful designs complemented by punchy messages.
Many property requirements campaigns don’t leverage a brand’s identity. Our approach was to fully embrace the strength of the KFC brand and specifically its iconic founder Colonel Sanders.
tell
We articulated the restaurant story through multiple channels with landlord focused messages.
The campaign deliverables included a development brochure that articulates the brand’s story and heritage as well as highlighting their design and build process. It also included photography of their best-in-class restaurant assets.