Supporting the creation of a new retail destination in London's Zone 1
Lendlease | Retail Placemaking
think
Leading international property and infrastructure group Lendlease appointed us to devise a marketing campaign to support the leasing of the retail units at Elephant Park.
The Zone 1 development forms part of a £2.3 billion regeneration scheme that transformed Elephant and Castle. The development includes 2,700 new homes, the largest new park in London for over 70 years and a £30 million transport investment. Our strategy focused on telling the stories of independent retailers in the area, some of whom had taken space in The Artworks, the temporary box park located on the development.
Our aim was to create a campaign that would attract the small, emerging and aspirational brands as the well-established high street favourites.
Our aim was to project an image befitting of its London location
create
We identified, photographed and recorded interviews with local retailers and food and beverage operators. These business owners gave us fantastic soundbites on why they had located in Elephant and Castle.
We embraced the richness and diversity of the area – hence our campaign line “Embrace the spirit”.
The campaign line was a true reflection of the overwhelming positivity, passion and enthusiasm shown by the local community for this special pert of London.
From Savill Row-trained bespoke suit makers, to ad men serving up delicious Mauritian food, there was a real buzz about the development of Elephant Park.
tell
The visual identity we created was authentic, welcoming, vibrant and optimistic reflecting the retail vision for Elephant Park.
To communicate the energy and mood of this unique part of London, we developed a visual look and feel that intermixed vibrant splashes of colour, duotone imagery and bespoke handrawn typography to bring the individual voices of the retailers to life.
The successful campaign was delivered across film, brochures, digital and print advertising, direct mail and signage.
Let us help you with your next retail destination brand and marketing project.
Supporting the creation of a new retail destination in London's Zone 1
Lendlease | Retail Placemaking
think
Leading international property and infrastructure group Lendlease appointed us to devise a marketing campaign to support the leasing of the retail units at Elephant Park.
The Zone 1 development forms part of a £2.3 billion regeneration scheme that transformed Elephant and Castle. The development includes 2,700 new homes, the largest new park in London for over 70 years and a £30 million transport investment. Our strategy focused on telling the stories of independent retailers in the area, some of whom had taken space in The Artworks, the temporary box park located on the development.
Our aim was to project an image befitting of its London location
create
We identified, photographed and recorded interviews with local retailers and food and beverage operators. These business owners gave us fantastic soundbites on why they had located in Elephant and Castle.
We embraced the richness and diversity of the area – hence our campaign line “Embrace the spirit”.
The campaign line was a true reflection of the overwhelming positivity, passion and enthusiasm shown by the local community for this special pert of London. From Savill Row-trained bespoke suit makers, to ad men serving up delicious Mauritian food, there was a real buzz about the development of Elephant Park.
tell
The visual identity we created was authentic, welcoming, vibrant and optimistic reflecting the retail vision for Elephant Park.
To communicate the energy and mood of this unique part of London, we developed a visual look and feel that intermixed vibrant splashes of colour, duotone imagery and bespoke handrawn typography to bring the individual voices of the retailers to life.
The successful campaign was delivered across film, brochures, digital and print advertising, direct mail and signage.
Let us help you with your next retail destination brand and marketing project.
Supporting the creation of a new retail destination in London's Zone 1
Lendlease | Retail Placemaking
think
Leading international property and infrastructure group Lendlease appointed us to devise a marketing campaign to support the leasing of the retail units at Elephant Park.
The Zone 1 development forms part of a £2.3 billion regeneration scheme that transformed Elephant and Castle. The development includes 2,700 new homes, the largest new park in London for over 70 years and a £30 million transport investment. Our strategy focused on telling the stories of independent retailers in the area, some of whom had taken space in The Artworks, the temporary box park located on the development.
create
We identified, photographed and recorded interviews with local retailers and food and beverage operators. These business owners gave us fantastic soundbites on why they had located in Elephant and Castle.
The campaign line was a true reflection of the overwhelming positivity, passion and enthusiasm shown by the local community for this special pert of London. From Savill Row-trained bespoke suit makers, to ad men serving up delicious Mauritian food, there was a real buzz about the development of Elephant Park.
tell
The visual identity we created was authentic, welcoming, vibrant and optimistic reflecting the retail vision for Elephant Park.
To communicate the energy and mood of this unique part of London, we developed a visual look and feel that intermixed vibrant splashes of colour, duotone imagery and bespoke handrawn typography to bring the individual voices of the retailers to life.
The successful campaign was delivered across film, brochures, digital and print advertising, direct mail and signage.