Helping the LLDC to find a development partner at Queen Elizabeth Olympic Park
London Legacy Development Corporation | Residential Marketing
think
The London Legacy Development Corporation was seeking to appoint a joint-venture partner to build 1,200 new homes at the Queen Elizabeth Olympic Park across two residential developments; Bridgewater Triangle and Stratford Waterfront.
Our approach was to unite the two sites with a campaign line. This would give us a name for the campaign and helped articulate that the opportunity included both sites in one package. We settled on “Build the legacy”. The line was designed to be a literal expression of the chance to build on the most successful Olympic legacy in history but also to convey the gravitas of the opportunity.
Our aim was to position the partnership as a chance to be involved in a once-in-a-generation project.
create
A thorough understanding of our target market allowed us to devise and implement a bespoke campaign to engage with potential development partners.
We created a campaign identity to reflect the nature of the opportunity and provide a unifying look and feel across all deliverables.
The fluid identity mark reflected the dynamism of the location and the opportunity it presented. The Campaign demonstrates how a big creative idea can provide a focal point for a project and informs all the decisions made in its delivery.
tell
The centerpiece of our launch was a 40-minute live webcast, with pre-recorded placemaking films and interviews and a live Q&A session broadcast in real time from a venue on QEOP.
There were 779 visits to the event website registration page in the 3 weeks between launch and the event.
Following a successful campaign, a joint venture partner was appointed to develop the sites.
Let us help you with your next residential destination brand and marketing project.
Helping the LLDC to find a development partner at Queen Elizabeth Olympic Park
London Legacy Development Corporation | Residential Marketing
think
The London Legacy Development Corporation was seeking to appoint a joint-venture partner to build 1,200 new homes at the Queen Elizabeth Olympic Park across two residential developments; Bridgewater Triangle and Stratford Waterfront.
The brief was to reflect the high quality of the asset, presenting key information about the investment opportunity. The marketing would make it easy to understand the site’s context in the market, catchment demographics, location, strategic positioning and asset details which were crucial elements to convey to the reader.
Our aim was to position the partnership as a chance to be involved in a once-in-a-generation project.
create
A thorough understanding of our target market allowed us to devise and implement a bespoke campaign to engage with potential development partners.
We created a campaign identity to reflect the nature of the opportunity and provide a unifying look and feel across all deliverables.
The fluid identity mark reflected the dynamism of the location and the opportunity it presented. The Campaign demonstrates how a big creative idea can provide a focal point for a project and informs all the decisions made in its delivery.
tell
The centerpiece of our launch was a 40-minute live webcast, with pre-recorded placemaking films and interviews and a live Q&A session broadcast in real time from a venue on QEOP.
There were 779 visits to the event website registration page in the 3 weeks between launch and the event.
Following a successful campaign, a joint venture partner was appointed to develop the sites.
Let us help you with your next residential destination brand and marketing project.
Helping the LLDC to find a development partner at Queen Elizabeth Olympic Park
LLDC | Residential Marketing
think
The London Legacy Development Corporation was seeking to appoint a joint-venture partner to build 1,200 new homes at the Queen Elizabeth Olympic Park across two residential developments; Bridgewater Triangle and Stratford Waterfront.
Our approach was to unite the two sites with a campaign line. This would give us a name for the campaign and helped articulate that the opportunity included both sites in one package. We settled on “Build the legacy”. The line was designed to be a literal expression of the chance to build on the most successful Olympic legacy in history but also to convey the gravitas of the opportunity.
create
A thorough understanding of our target market allowed us to devise and implement a bespoke campaign to engage with potential development partners.
The fluid identity mark reflected the dynamism of the location and the opportunity it presented. The Campaign demonstrates how a big creative idea can provide a focal point for a project and informs all the decisions made in its delivery.
tell
The centerpiece of our launch was a 40-minute live webcast, with pre-recorded placemaking films and interviews and a live Q&A session broadcast in real time from a venue on QEOP.
There were 779 visits to the event website registration page in the 3 weeks between launch and the event.
