High-end investment marketing for a designer outlet
Barberino | Cushman & Wakefield | Investment
think
We were appointed by Cushman & Wakefield to create investment marketing materials for Barberino, a large-scale International fashion outlet in a beautiful location to the north of the City of Florence in Tuscany, Italy.
The brief was to reflect the high quality of the asset, presenting key information about the investment opportunity. The marketing would make it easy to understand the site’s context in the market, catchment demographics, location, strategic positioning and asset details which were crucial elements to convey to the reader.
Our approach to this project is a good example of the process we have developed in action.
create
Our aim was to ensure that Barberino was presented in its best light.
Making complex multi-layered information simple to digest
By working closely with the client to gain a detailed understanding of the scheme and shaping a clear brief for our photographers and videographers, we shot fabulous and inspiring images of Barberino that truly captured the spirit of the scheme and fulfilled the client’s expectations.
tell
We often use multiple mediums to help potential buyers understand the scale and scope of an investment opportunity.
We created a stunning lay-flat brochure that presented key facts, sales data and location information with a variety of visually engaging designs. This was accompanied by a video that allowed us to quickly convey the look and feel of the scheme, the atmosphere, the types of spaces, footfall and visitor demographics.
Bringing a retail story to life
Want to discuss your investment property marketing requirements?
High-end investment marketing for a designer outlet
Barberino | Cushman & Wakefield | Investment
think
We were appointed by Cushman & Wakefield to create investment marketing materials for Barberino, a large-scale International fashion outlet in a beautiful location to the north of the City of Florence in Tuscany, Italy.
The brief was to reflect the high quality of the asset, presenting key information about the investment opportunity. The marketing would make it easy to understand the site’s context in the market, catchment demographics, location, strategic positioning and asset details which were crucial elements to convey to the reader.
Our approach to this project is a good example of the process we have developed in action.
create
Our aim was to ensure that Barberino was presented in its best light.
Making complex multi-layered information simple to digest
By working closely with the client to gain a detailed understanding of the scheme and shaping a clear brief for our photographers and videographers, we shot fabulous and inspiring images of Barberino that truly captured the spirit of the scheme and fulfilled the client’s expectations.
tell
We often use multiple mediums to help potential buyers understand the scale and scope of an investment opportunity.
We created a stunning lay-flat brochure that presented key facts, sales data and location information with a variety of visually engaging designs accompanied by a video that allowed us to quickly convey the look and feel of the scheme, the atmosphere, the types of spaces, footfall and visitor demographics.
Bringing a retail story to life
Want to discuss your investment property marketing requirements?
High-end investment marketing for a designer outlet
Barberino | Cushman & Wakefield | Investment
think
We were appointed by Cushman & Wakefield to create investment marketing materials for Barberino, a large-scale International fashion outlet in a beautiful location to the north of the City of Florence in Tuscany, Italy.
The brief was to reflect the high quality of the asset, presenting key information about the investment opportunity. The marketing would make it easy to understand the site’s context in the market, catchment demographics, location, strategic positioning and asset details which were crucial elements to convey to the reader.
create
Our aim was to ensure that Barberino was presented in its best light.
By working closely with the client to gain a detailed understanding of the scheme and shaping a clear brief for our photographers and videographers, we shot fabulous and inspiring images of Barberino that truly captured the spirit of the scheme and fulfilled the client’s expectations.
tell
We often use multiple mediums to help potential buyers understand the scale and scope of an investment opportunity.
The brief was to reflect the high quality of the asset, presenting key information about the investment opportunity. The marketing would make it easy to understand the site’s context in the market, catchment demographics, location, strategic positioning and asset details which were crucial elements to convey to the reader.
