Creating and launching a property brand for the UK’s leading port operator
Associated British Ports | Industrial
think
Associated British Ports held a substantial property portfolio comprising over 960 hectares of development land and a huge number of vacant and under-utilised properties.
We were appointed to create the tools to allow ABP to market these opportunities. With 21 ports located throughout the UK the size of the task was considerable.
Our combination of capabilities and our knowledge of the property sector made us uniquely capable of delivering the ABP Property launch. Drawing on our experience in strategic marketing, creativity, digital and print production, project management and event planning, we devised an integrated launch strategy and campaign
To ensure we had a complete understanding of ABP’s position in the property market, we undertook a brand perception audit. Through speaking to the UK’s leading industrial agents, we confirmed there was limited knowledge of ABP’s property offer and expertise.
Our ambition was to distinguish ABP’s property offering from the core port business by creating a new division, ABP Property.
create
We devised the value proposition, Delivering Property Solutions, to address some of the concerns raised by the agents and position ABP Property in the market as a key player.
To launch the sub brand we penned the campaign line “A new property landscape”
Our campaign launch line represented the impact of a land bank of this scale coming to market, as well as the physical changes to the built environment that would occur when development came to fruition.
To launch the sub brand we penned the campaign line “A new property landscape”. The line represented the impact of a land bank of this scale coming to market, as well as the physical changes to the built environment that would occur when development came to fruition.
tell
The project culminated with a launch event held in one of the most recognizable buildings of The City of London skyline; The Gherkin.
The landmark’s contemporary design and maritime connection made it a fitting choice to bring an offer of this nature and scale to the market. We planned and organized every aspect of the evening from running the guest list to booking the jazz band.
The Success of the launch led to us supporting other ABP teams.
For over a decade we have worked with ABP, collaborating on projects that not only supported their property and commercial teams but also creating campaigns in port-centric manufacturing and logistics. nuclear energy, wind, automotive and major projects too.
Get in touch to discuss your corporate brand, website and marketing requirements.
Creating and launching a property brand for the UK’s leading port operator
Associated British Ports | Brand and Launch Campaign | Industrial
think
Associated British Ports held a substantial property portfolio comprising over 960 hectares of development land and a huge number of vacant and under-utilised properties.
We were appointed to create the tools to allow ABP to market these opportunities. With 21 ports located throughout the UK the size of the task was considerable.
Our combination of capabilities and our knowledge of the property sector made us uniquely capable of delivering the ABP Property launch. Drawing on our experience in strategic marketing, creativity, digital and print production, project management and event planning, we devised an integrated launch strategy and campaign.
To ensure we had a complete understanding of ABP’s position in the property market, we undertook a brand perception audit. Through speaking to the UK’s leading industrial agents, we confirmed there was limited knowledge of ABP’s property offer and expertise.
Our ambition was to distinguish ABP’s property offering from the core port business by creating a new division, ABP Property.
create
We devised the value proposition, Delivering Property Solutions, to address some of the concerns raised by the agents and position ABP Property in the market as a key player.
To launch the sub brand we penned the campaign line “A new property landscape”.
Our launch campaign line represented the impact of a land bank of this scale coming to market, as well as the physical changes to the built environment that would occur when development came to fruition.
tell
The project culminated with a launch event held in one of the most recognizable buildings of The City of London skyline; The Gherkin.
The landmark’s contemporary design and maritime connection made it a fitting choice to bring an offer of this nature and scale to the market. We planned and organized every aspect of the evening from running the guest list to booking the jazz band.
The Success of the launch led to us supporting other ABP teams.
For over a decade we have worked with ABP, collaborating on projects that not only supported their property and commercial teams but also creating campaigns in port-centric manufacturing and logistics. nuclear energy, wind, automotive and major projects too.
Get in touch to discuss your corporate brand, website and marketing requirements.
Creating and launching a property brand for the UK’s leading port operator
Associated British Ports | Industrial
think
Associated British Ports held a substantial property portfolio comprising over 960 hectares of development land and a huge number of vacant and under-utilised properties.
We were appointed to create the tools to allow ABP to market these opportunities. With 21 ports located throughout the UK the size of the task was considerable. Our combination of capabilities and our knowledge of the property sector made us uniquely capable of delivering the ABP Property launch. Drawing on our experience in strategic marketing, creativity, digital and print production, project management and event planning, we devised an integrated launch strategy and campaign.
create
We devised the value proposition, Delivering Property Solutions, to address some of the concerns raised by the agents and position ABP Property in the market as a key player.
To launch the sub brand we penned the campaign line “A new property landscape”. The line represented the impact of a land bank of this scale coming to market, as well as the physical changes to the built environment that would occur when development came to fruition.
tell
The project culminated with a launch event held in one of the most recognizable buildings of The City of London skyline; The Gherkin.
The landmark’s contemporary design and maritime connection made it a fitting choice to bring an offer of this nature and scale to the market. We planned and organized every aspect of the evening from running the guest list to booking the jazz band.
For over a decade we have worked with ABP, collaborating on projects that not only supported their property and commercial teams, but also creating campaigns in port-centric manufacturing and logistics, nuclear energy, wind, automotive and major projects too.
