Marketing new homes in a 50 acre waterside country park setting.
Faversham Lakes | Anderson | Residential Marketing
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Leading construction and new homes developer Anderson appointed tell to devise a marketing campaign to support the sale of new homes at its Faversham Lakes development.
The site was once the home of Marsh Gunpowder works. Today the high-quality new homes here are at the heart of a development that brings together restored heritage buildings, a 50-acre tranquil waterside country park and various other on-site facilities.
At the start of any property branding project, we employ a strategic tool called Place Pillars.
The pillars form the cornerstones of the development’s marketing. They are designed to guide and inspire
We created four pillars: A naturally better lifestyle: Embracing the past and repurposing for the future: Authentic & Welcoming, and Faversham Spirit.
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Our creative approach is always informed by the place pillars and at Faversham Lakes there was plenty to inspire our creative team.
The marketing campaign line “Waterside Country Park Living’ differentiates the development from other new homes developments in the area, it is a truly unique selling point. Residents here have a nature reserve, a lake, and wide-open spaces on their doorsteps.
A lifestyle with limitless possibilities
Our line is accompanied with the call to action “Be a part of it” this draws inspiration from the “authentic and welcoming” community and the “Faversham Spirit” focusing on offering residents a place where they can belong.
We curated a colour palette inspired by the water with a deep rich blue combined with a metallic foil to represent the sunlight sparkling and glinting off the lake’s surface.
Explore our third concept idea
Capture the unique qualities of the location and what it has to offer new home owners
Showcasing this stunning development, picturesque Faversham and the glorious surrounding coastline and countryside with top-notch imagery was a key component of the campaign.
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Deliverables for the campaign included a brochure, website, hoarding, signage, marketing suite and ads.
We worked closely with the Anderson team on the customer journey for site visitors, positioning wayfinding and development directional signage. The hoarding designs included sections created for pedestrians walking from the car park to the marketing suite that comprised detailed information about the development which was designed to be viewed from a short distance.
Our campaign elements were used consistently across the development marketing from the printed brochure to the window manifestations.
Bringing a new homes story to life
Want to discuss your next residential marketing project?
High-end investment marketing for a designer outlet
Barberino | Cushman & Wakefield | Investment
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We were appointed by Cushman & Wakefield to create investment marketing materials for Barberino, a large-scale International fashion outlet in a beautiful location to the north of the City of Florence in Tuscany, Italy.
The brief was to reflect the high quality of the asset, presenting key information about the investment opportunity. The marketing would make it easy to understand the site’s context in the market, catchment demographics, location, strategic positioning and asset details which were crucial elements to convey to the reader.
Our approach to this project is a good example of the process we have developed in action.
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Our aim was to ensure that Barberino was presented in its best light.
Making complex multi-layered information simple to digest
By working closely with the client to gain a detailed understanding of the scheme and shaping a clear brief for our photographers and videographers, we shot fabulous and inspiring images of Barberino that truly captured the spirit of the scheme and fulfilled the client’s expectations.
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We often use multiple mediums to help potential buyers understand the scale and scope of an investment opportunity.
We created a stunning lay-flat brochure that presented key facts, sales data and location information with a variety of visually engaging designs accompanied by a video that allowed us to quickly convey the look and feel of the scheme, the atmosphere, the types of spaces, footfall and visitor demographics.
Bringing a retail story to life
Want to discuss your investment property marketing requirements?
High-end investment marketing for a designer outlet
Barberino | Cushman & Wakefield | Investment
think
We were appointed by Cushman & Wakefield to create investment marketing materials for Barberino, a large-scale International fashion outlet in a beautiful location to the north of the City of Florence in Tuscany, Italy.
The brief was to reflect the high quality of the asset, presenting key information about the investment opportunity. The marketing would make it easy to understand the site’s context in the market, catchment demographics, location, strategic positioning and asset details which were crucial elements to convey to the reader.
create
Our aim was to ensure that Barberino was presented in its best light.
By working closely with the client to gain a detailed understanding of the scheme and shaping a clear brief for our photographers and videographers, we shot fabulous and inspiring images of Barberino that truly captured the spirit of the scheme and fulfilled the client’s expectations.
tell
We often use multiple mediums to help potential buyers understand the scale and scope of an investment opportunity.
The brief was to reflect the high quality of the asset, presenting key information about the investment opportunity. The marketing would make it easy to understand the site’s context in the market, catchment demographics, location, strategic positioning and asset details which were crucial elements to convey to the reader.
