Call in the Colonel
KFC | B2B Positioning & Requirements Campaign
Establishing KFC as the go-to Brand Partner for Fast Casual Dining landlords and institutional partners
Think
The KFC development team approached Tell seeking support in establishing KFC as the go-to Fast Casual Dining brand partner for institutional landlords and supporting the growth of its restaurant estate across the UK & Ireland.
One of the campaign objectives was to articulate the real experience of dealing with KFC, a highly professional organisation that is part of the world’s largest restaurant business.
Tell devised the ‘Call in the Colonel’ creative strategy to form the foundation of the campaign.
Create
We used the current brand identity and tone of voice to create bold and powerful designs complemented by punchy messages.
Many property requirements campaigns don’t leverage a brand’s identity. Our approach was to fully embrace the strength of the KFC brand and specifically its iconic founder Colonel Sanders.
Tell
The campaign deliverables included a development brochure that articulates the brand’s story and heritage as well as highlighting their design and build process. It also included building formats and photography of their best-in-class assets.
We created a Linkedin campaign targeted at landlords and retail property professionals to identify new sites for KFC restaurants, takeaways and drive thru’s. To get the best bang for the client’s buck we recommended organic posts to leverage the development team’s own networks and promoted posts to capture a wider audience.
If you need help with branding, property requirements or social media give us a call.
The KFC development team approached Tell seeking support in establishing KFC as the go-to Fast Casual Dining brand partner for institutional landlords and supporting the growth of its restaurant estate across the UK & Ireland.
One of the campaign objectives was to articulate the real experience of dealing with KFC, a highly professional organisation that is part of the world’s largest restaurant business.
tell devised the Call in the Colonel creative strategy to form the foundation of the campaign.
Many property requirements campaigns adopt the acting agent’s brand identity. Our approach was to fully embrace the strength of the KFC brand and specifically its iconic founder Colonel Sanders.
We used the current brand identity and tone of voice to create bold and powerful designs complemented with punchy messages.
The campaign deliverables included a development brochure that articulates the brand’s story and heritage as well as highlighting their design and build process. It also included building formats and photography of their best-in-class assets.
We created a Linkedin campaign targeted at landlords and retail property professionals to identify new sites for KFC restaurants, takeaways and drive thru’s. To get the best bang for the client’s buck we recommended organic posts to leverage the development team’s own networks and promoted posts to capture a wider audience.
If you need help with branding, property requirements or social media give us a call.