Branding and marketing for a luxury waterside residential development
Berkeley | Residential
think
We were first appointed by Berkeley Homes to work on the development branding and marketing materials for Victory Pier. Over six years, we completed five brochures and all the associated deliverables for the Medway Waterfront development.
Forming part of the Medway Regeneration Masterplan, Victory Pier is a large mixed-use scheme comprising residential apartments, retail and leisure units, student accommodation and a hotel. The development’s waterside location, public open spaces, on-site gyms, and WIFI lounges complemented by the apartment’s specification, good transport links and proximity to 4 university campuses make an attractive proposition to owner occupiers and investors alike.
The Luxury waterside lifestyle on offer was the focus of our campaign.
create
The strength of the Berkeley brand, the quality of build and the benefits of the waterside location alongside the demand for accommodation all informed our creative approach.
Our inspiration came from the beauty of a waterside vista at dawn and dusk
The 3 phase designs are unique but comply with the brand style. We used the horizon line as a visual element to create a unique pattern for each phase. The cover patterns were designed with vibrant colours complemented by the rich deep blue of water at dusk or dawn. We also used a metallic copper to highlight headlines and further build the theme.
tell
The brand was applied consistently across multiple channels and numerous deliverables.
We designed and printed beautiful lay-flat brochures that presented the imagery and CGIs in the best possible light.
On the covers we used holographic foil to pick out the line designs and copper foil for the development name. The hoarding used a combination of techniques to achieve the desired effect including built-up acrylic lettering, coloured LEDs and copper vinyl.
We also produced press advertisements, launch invitations, local area guides, marketing suite graphics, signage, flags and signage.
We successfully supported the marketing across a 6 years and multiple phases
For a fresh approach to residential property marketing get in touch.
Branding and marketing for a luxury waterside residential development
Berkeley | Residential Marketing
think
We were first appointed by Berkeley Homes to work on the development branding and marketing materials for Victory Pier. Over six years, we completed five brochures and all the associated deliverables for the Medway Waterfront development.
Forming part of the Medway Regeneration Masterplan, Victory Pier is a large mixed-use scheme comprising residential apartments, retail and leisure units, student accommodation and a hotel. The development’s waterside location, public open spaces, on-site gyms, and WIFI lounges complemented by the apartment’s specification, good transport links and proximity to 4 university campuses make an attractive proposition to owner occupiers and investors alike.
The Luxury waterside lifestyle on offer was the focus of our campaign.
create
The strength of the Berkeley brand, the quality of build and the benefits of the waterside location alongside the demand for accommodation all informed our creative approach.
Our inspiration came from the beauty of a waterside vista at dawn and dusk
The 3 phase designs are unique but comply with the brand style. We used the horizon line as a visual element to create a unique pattern for each phase. The cover patterns were designed with vibrant colours complemented by the rich deep blue of water at dusk or dawn. We also used a metallic copper to highlight headlines and further build the theme.
tell
The brand was applied consistently across multiple channels and numerous deliverables.
We designed and printed beautiful lay-flat brochures that presented the imagery and CGIs in the best possible light. On the covers we used holographic foil to pick out the line designs and copper foil for the development name. The hoarding used a combination of techniques to achieve the desired effect including built-up acrylic lettering, coloured LEDs and copper vinyl. We also produced press advertisements, launch invitations, local area guides, marketing suite graphics, signage, flags and signage.
We successfully supported the marketing across a 6 years and multiple phases
For a fresh approach to residential property marketing get in touch.
Branding and marketing for a luxury waterside residential development
Berkeley | Residential Marketing Campaign
think
We were first appointed by Berkeley Homes to work on the development branding and marketing materials for Victory Pier. Over six years, we completed five brochures and all the associated deliverables for the Medway Waterfront development.
Forming part of the Medway Regeneration Masterplan, Victory Pier is a large mixed-use scheme comprising residential apartments, retail and leisure units, student accommodation and a hotel. The development’s waterside location, public open spaces, on-site gyms, and WIFI lounges complemented by the apartment’s specification, good transport links and proximity to 4 university campuses make an attractive proposition to owner occupiers and investors alike.
create
The strength of the Berkeley brand, the quality of build and the benefits of the waterside location alongside the demand for accommodation all informed our creative approach.
The 3 phase designs are unique but comply with the brand style. We used the horizon line as a visual element to create a unique pattern for each phase. The cover patterns were designed with vibrant colours complemented by the rich deep blue of water at dusk or dawn. We also used a metallic copper to highlight headlines and further build the theme.
tell
The brand was applied consistently across multiple channels and numerous deliverables.
We designed and printed beautiful lay-flat brochures that presented the imagery and CGIs in the best possible light. On the covers we used holographic foil to pick out the line designs and copper foil for the development name. The hoarding used a combination of techniques to achieve the desired effect including built-up acrylic lettering, coloured LEDs and copper vinyl. We also produced press advertisements, launch invitations, local area guides, marketing suite graphics, signage, flags and signage.